After graduating from Central Saint Martins where he won the Grand Prix LVMH Scholarship in 2019, the French/Israeli designer Benjamin Benmoyal, 32 years old, gained some experience at Alexander McQueen and Hermes before founding his eponymous label in 2020. A year later, the brand integrated the official Paris Fashion Week calendar and the FHCM’s showroom, Sphère. BENJAMIN BENMOYAL is now carried at prestigious retailers worldwide.
In 2022, the young label was finalist of the ANDAM fashion award prize.

Combining upcycling and innovation, Benjamin defines a singular territory, marked by his personal history. As a former paratrooper, he wanted to transcribe through his work the desire to recover the naivety lost during his military service. Therefore, he has started his label by creating unique fabrics, woven out of his childhood Disney movies VHS tapes as a symbol of his stolen innocence. Since then, the brand has evolved and Benjamin kept exploring and developing different weaving techniques to create new fabrics entirely woven out of upcycled yarns and materials.

It is by retrieving elements from the past that Benjamin defines contemporary silhouettes. He expresses his attachment to his Moroccan roots through his sense of lines and volumes inspired by traditional Moroccan clothing. The woven colourful striped fabrics are reminiscent of Berber craft and aesthetic.