The brand’s journey (and signature) started with creating fabrics entirely woven out of upcycled audio and video cassette tapes such as VHS and «Walkman» type.
As the digital age made them useless, we gathered thousands of them from people and companies around the world.
We have spent years developing this technique to make it viable on industrial scales.

Since then, we moved on and we are now also creating unique fabrics for our collections from simple tartan to the most complicated Jacquard. They are all entirely woven out of upcycled yarns and materials gathered from manufacturers and luxury fashion houses’ discared stocks in factories near Saint Etienne in France.